It occurred to us recently that, after so many social, political, and economic progressions have been made on behalf of women, the fashion industry still seems to be lagging behind.
Clothes are still made for a fantasy woman: an unrealistic size and shape, a fabricated lifestyle, or a price range that's simply unattainable; most clothes are still not made for REAL WOMEN, which induces feelings of rejection and unworthiness. Thoughts like, "I'm not good enough", "I'm not successful", and "I need to lose weight" start to creep in and we are left feeling empty.
Manufactured right here in Vancouver, BC, quality and value are at the core of the products. We are launching with our most popular product, The Raglan Dress, because it is the quintessential representation of our brand: comfortable, luxurious, versatile and flattering.
The goal of this line is to make comfortable, functional, beautiful clothes for real women, to be worn in real life so you can feel good about yourself. That's all.